How to avoid failing as a new real estate agent

an image of Jay Berube, one of the partners of SalesCommander, together with a smiling real estate coaching client

The first step to changing anything, is being aware of the problem that needs to be fixed.

Here are the top three reasons why real estate agents fail, and how to avoid making them. 


  1. We get into this business to work for ourselves, be an independent contractor, have freedom of schedule. But what we don’t realize is that doesn’t help us, rather it hurts us, and if we don’t do something about it, we will eventually fail in this business  

By setting the right targets and breaking those targets down into 30, 60, and 90 day goals, you can create actionable steps to achieve your goals. Here is a link to get you on the right path to gaining clarity and focus in your business. 

Once you take the time to work through this document, you will build a clear path to achieving your goals. 


  1. The severe lack of training in this industry, and furthermore, the confusion of what training or what action steps are needed to increase your sales.  OLD school or NEW school?  It’s a combination of both… And just overall better methods to generate leads.  

If you want to gain clarity on what to focus on, you must first start by identifying the right mentor or coach. It is tempting to start surveying all of the other agents in your office to see what they are doing to produce sales, but keep in mind that everyone of us are different. we have different resources at our disposal, and different strengths. what works for some, won’t necessarily work for you. 

The right Mentor or coach will be able to help you identify your strengths, resources, and Most productive lead sources. Then, they can lead you to the right trainings so you can focus on implementation and sales, rather than searching for the Holy Grail of real estate advice. 


  1. Consistency. You need to change the pattern and build consistency with it. Like any habit, this is hard to change. To get good at it, you have to do it over and over and over again until you get good at it. But what do we do? We get distracted by the next best thing, the shiny objects, and then when we realize that doesn’t work, we are back where we started.

You don’t have to feel like you are starting over every day. If you start breaking down projects into more manageable tasks you will become more consistent in your business.

Start slow. Think for a moment how challenging it is to exercise when you haven’t been to the gym in months. It can seem overwhelming because there is so much to think about and you don’t know where to start. Start slow. Your first day back to the gym, allow yourself permission to do just one exercise. It doesn’t matter if you are only there for 10 or 15 minutes, as long as you go the next day and do a little bit more. By breaking down your goals, they become more manageable, and you will be more likely to stick with them and turn them into a habit.

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